Parent perspectives on play

1 in 10 young children play outdoors as little as once a week

2 in 3 parents say their young child has pretend play on a typical day. 1 in 10 parents say their young child plays outside once a week or less. 4 in 10 parents say they get nervous when their child goes too far or too high when playing.

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Back to school with medical or behavioral conditions

Parents of children with health conditions less confident about a positive school year

1 in 4 parents say their child has a medical or behavioral health condition that requires assistance at school. Parents of a child with a medical or behavioral health condition are less confident they can help their child have a positive school year. Half of parents would like school programs to learn how to support their child's mental health.

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Top health concerns for 2025

Majority of parents believe children's physical and mental health is getting worse

Parents rate too much screen time/use of devices and social media as top health concerns. Moms have higher levels of concern than dads about mental health and child safety. Parents have the most questions about their child's nutrition/physical activity.

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Navigating the path to potty training

Potty pressure: 1 in 5 parents report struggles with toilet training

1 in 5 parents factored in diaper costs in deciding when to start potty training. Over half of parents began potty training their child at age 2. 1 in 5 parents say their child had potty anxiety during potty training.

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