Supporting families with the cost of early childhood

4 in 5 parents say having a baby is too expensive

4 in 5 parents say having a baby is more expensive than it should be. Among parents of a young child 0-3 years, 2 in 5 parents describe themselves as financially struggling or just getting by. Among parents of older children, 2 in 5 have not donated to an organization or family with a young child, and half say they do not know which programs provide the help that young families need.

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E-Bikes: Unsafe or Uncertain?

E-bikes are everywhere, but most parents say they don't know enough about them

Most parents see benefits and risks of e-bikes for teens and pre-teens. Half of parents are unsure where e-bikes are supposed to be ridden. Parents strongly support helmet requirements, labeling of e-bike types, and better direction on where to ride. Only 1 in 10 parents support a ban on e-bikes.

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Starting the day in a healthy way

Many parents face challenges getting kids to eat a healthy breakfast before school

Half of parents say their child chooses what to eat for breakfast. 3 in 4 parents cite at least one barrier to their child having a healthy breakfast. 1 in 6 parents say their child eats breakfast alone. 1 in 3 parents say their child has 15 minutes or less to eat breakfast.

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Handing over responsibility for health and healthcare

Many young adults may not be ready to manage their own healthcare

Half of parents rate themselves as excellent or very good in preparing their young adult child to be responsible for their own health and healthcare. 1 in 6 parents report their young adult child does not handle any basic healthcare tasks. 2 in 5 parents view the cost of maintaining a healthy lifestyle as a problem for their young adult child.

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